Launch of the national energy efficiency awareness campaign

May 8, 2014


The National Center for Energy Research (NERC) / Royal Scientific Society (RSS) launched yesterday the National Awareness Campaign with the support and partnership of the United Nations Development Programme (UNDP) to promote the use of the energy efficiency label of household electric appliances. The implementation of this campaign by the National Center for Energy Research in collaboration with United Nations Development Programme comes within the framework of the project energy efficiency standards and labelling.

 The campaign will target various community groups through a variety of media channels, holding awareness lectures at universities and the distribution of brochures and posters that urge citizens to buy high energy efficiency household appliances.

The project “Energy Efficiency Standards and Labelling” aims to create a system label energy efficiency and minimum specification for household appliances (refrigerators, washing machines, freezers and air conditioners) used in Jordan whether locally produced or imported, which leads to lower energy consumption and reduce the emission of greenhouse gases to the environment.

Labels of “energy efficiency” are educational labels that are often attached to the classified devices (such as refrigerator…) and they briefly described the performance of the device (energy consumption or energy cost) in order to provide consumers with some necessary information before buying, which will lead the citizens and consumers to buy the most efficient appliances in the consumption of energy. Also it will direct the market towards locally manufactured equipment with higher efficiency on one hand, and the import of equipment with high efficiency on the other.

 Eng Walid Shaheen, Director of National Energy Research Center at the Royal Scientific Society, mentioned that this project will save energy consumption at the national level by 137 gigawatts hour in the first year by using the energy efficiency label, rising to 225 GW hour in the second year of the application, and by the year 2028 reduce by total cumulative 1240 GW, a rate of 32% of the demand in the household sector. In addition to that, Engineer Shaheen explained that this project will contribute to raise the competitiveness of locally produced electrical products which qualify to enter new markets such as the EU markets.

Mrs. Zena Ali-Ahmed, the Country Director of the United Nations Development Programme, said that UNDP continuously works on implementation of projects that reflected positively on the socio-economic level taking into consideration the environmental aspects. These projects are implemented through coordination and full cooperation with local partners on both official and private levels, and careful to highlight the role of civil society institutions.

 Mrs. Ali-Ahmed added that UNDP works collaboratively through institutions with expertise, commitment and with a prominent place on the local and national level. National Energy Research Center at the Royal Scientific Society has been active and influential in this project and has all the appreciation, since the center is one of the most important research centers in the fields of energy efficiency and renewable energy at the local and regional levels.

 This project has a big impact in terms of reducing the energy consumption of household electrical appliances, which may be up to 40%, in addition to its contribution to the reduction of greenhouse gas emissions that both consumer and decision-maker will notice.

 The United Nations Development Programme in Jordan works at various socio- economic and environmental levels, and contributes to the achievement of sustainable development in line with the goals of the UN Millennium as well as the programe will continue to work hard and in collaboration with all partners locally and internationally to achieve these goals and improve development at all levels.

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